Task Manager for Creative Teams
Task Manager for
Creative Teams
Task Manager for
Creative Teams
From scratch to MVP launch in 10 weeks
From scratch to MVP launch in 10 weeks
Scope
Scope
UX/UI Design
UI kit
Branding
Web Desktop/Mobile
UX/UI Design
UI kit
Branding
Web Desktop/Mobile
UX/UI Design
UI kit
Branding
Web Desktop/Mobile
Team (4)
Team (4)
Product Designer
Product Manager
Front-End Developer
Back-End Developer
Product Designer
Product Manager
Front-End Developer
Back-End Developer
Product Designer
Product Manager
Front-End Developer
Back-End Developer
01: Strategic Challenge
01: Strategic Challenge
01: Strategic Challenge
Background
Background
Our flagship Marketing Resource Management (MRM) platform is a powerful B2B Enterprise tool with a complex sales cycle that often spans a full year.
Our flagship Marketing Resource Management (MRM) platform is a powerful B2B Enterprise tool with a complex sales cycle that often spans a full year.
Our flagship Marketing Resource Management (MRM) platform is a powerful B2B Enterprise tool with a complex sales cycle that often spans a full year.
Problem
Problem
Many high-potential leads were dropping out of the MRM sales funnel. They found the full MRM too complex and cost-prohibitive for their current operational scale.
Many high-potential leads were dropping out of the MRM sales funnel. They found the full MRM too complex and cost-prohibitive for their current operational scale.
Many high-potential leads were dropping out of the MRM sales funnel. They found the full MRM too complex and cost-prohibitive for their current operational scale.
Goal
Goal
Create a "Gateway Product" that allows these smaller teams to enter our ecosystem immediately, providing a scalable path toward the Enterprise suite in the future.
Create a "Gateway Product" that allows these smaller teams to enter our ecosystem immediately, providing a scalable path toward the Enterprise suite in the future.
Create a "Gateway Product" that allows these smaller teams to enter our ecosystem immediately, providing a scalable path toward the Enterprise suite in the future.
02: Product Definition
02: Product Definition
02: Product Definition
Light, agile-inspired Task Manager that mirrored the mental models of Trello but added a specific marketing-focused value as AI copilot helping with daily routine and creative.
Light, agile-inspired Task Manager that mirrored the mental models of Trello but added a specific marketing-focused value as AI copilot helping with daily routine and creative.
Light, agile-inspired Task Manager that mirrored the mental models of Trello but added a specific marketing-focused value as AI copilot helping with daily routine and creative.
To get users into the product as quickly as possible, I designed
a frictionless onboarding flow. The minimal UI ensures users immediately recognise a tool designed for light daily work.
To get users into the product as quickly as possible, I designed a frictionless onboarding flow. The minimal UI ensures users immediately recognise a tool designed for light daily work.
To get users into the product as quickly as possible, I designed a frictionless onboarding flow. The minimal UI ensures users immediately recognise a tool designed for light daily work.
To get users into the product as quickly as possible, I designed a frictionless oboarding flow. The minimal UI ensures users immediately recognise a tool designed for light daily work.
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Change History
Change History
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Oleg Skopov
23 Jan, 09:12
Let’s organize an after-party once the project is finished
Let’s organize an after-party once the project is finished
Mary Elova
21 Jan, 12:04
Vera, please note the deadline. We're actually on track to meet it.
Vera, please note the deadline. We're actually on track to meet it.
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A contextual AI widget acts as a strategic partner, generating tailored tasks and creative ideas both at project kickoff and throughout its lifecycle. By providing instant content angles and workflow steps, it eliminates creative blocks and keeps marketing teams in a constant state of flow.
A contextual AI widget acts as a strategic partner, generating tailored tasks and creative ideas both at project kickoff and throughout its lifecycle. By providing instant content angles and workflow steps, it eliminates creative blocks and keeps marketing teams in a constant state of flow.
A contextual AI widget acts as a strategic partner, generating tailored tasks and creative ideas both at project kickoff and throughout its lifecycle. By providing instant content angles and workflow steps, it eliminates creative blocks and keeps marketing teams in a constant state of flow.
Initially dismissed as too costly, I advocated for a mobile version after discovering the front-end architecture was already robust.
By identifying a few surgical UI tweaks, I proved we could deliver a functional mobile experience immediately —
bypassing a full development cycle.
Initially dismissed as too costly, I advocated for a mobile version after discovering the front-end architecture was already robust.
By identifying a few surgical UI tweaks, I proved we could deliver a functional mobile experience immediately —
bypassing a full development cycle.
Initially dismissed as too costly, I advocated for a mobile version after discovering the front-end architecture was already robust.
By identifying a few surgical UI tweaks, I proved we could deliver a functional mobile experience immediately —
bypassing a full development cycle.
03: One-Day Branding Workshop
03: One-Day Branding Workshop
03: One-Day Branding Workshop
We conducted a high-intensity collaborative session. Through rapid brainstorming and collective voting, we defined the product’s identity and selected our mascot-driven visual style in real-time.
We conducted a high-intensity collaborative session. Through rapid brainstorming and collective voting, we defined the product’s identity and selected our mascot-driven visual style in real-time.
We conducted a high-intensity collaborative session. Through rapid brainstorming and collective voting, we defined the product’s identity and selected our mascot-driven visual style in real-time.
Top 5 logos
Top 5 logos
According to SberMarketing — General chat
According to SberMarketing — General chat
49%
49%
17%
17%
15%
15%
13%
13%
12%
12%
Fun fact: The name "mogu" translates to "I can" in Russian, embodying the empowering and simple nature of the tool.
Fun fact: The name "mogu" translates to "I can" in Russian, embodying the empowering and simple nature of the tool.
Fun fact: The name "mogu" translates to "I can" in Russian, embodying the empowering and simple nature of the tool.
Selected
Selected
04: Landing Page
04: Landing Page
04:
Landing Page
This friendly landing page was designed and launched in just seven days. By prioritizing essential marketing hooks and a warm visual language, I delivered a high-conversion entry point.
This friendly landing page was designed and launched in just seven days. By prioritizing essential marketing hooks and a warm visual language, I delivered a high-conversion entry point.
This friendly landing page was designed and launched in just seven days. By prioritizing essential marketing hooks and a warm visual language, I delivered a high-conversion entry point.
05: The Result
05: The Result
05:
The Result
Delivered a fully functional, market-ready MVP in 10 weeks, validated by immediate adoption from the sales pipeline leads.
Delivered a fully functional, market-ready MVP in 10 weeks, validated by immediate adoption from the sales pipeline leads.
Delivered a fully functional, market-ready MVP in 10 weeks, validated by immediate adoption from the sales pipeline leads.